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Nine people who think your website should pay rent
Handeity Creative is a web studio in Damansara Heights, Kuala Lumpur. Small on purpose, senior by design, and allergic to work that only looks good in a portfolio.
The story
Started in 2018, over one bad website too many
Adeline Yow was a creative director watching beautiful sites launch to silence. Firdaus Osman was a developer rescuing them afterwards. They kept meeting on the same troubled projects and eventually admitted the obvious: design and engineering were being sold separately when the results only come from doing them together.
Handeity Creative opened that year with one rule that still runs the studio — every project must have a number attached. Not “modern look and feel”. A number: enquiries, orders, bookings, time saved. If we can’t measure it, we won’t pitch it.
Eight years and ninety-plus projects later, the rule hasn’t changed. Neither has the size of the team, much — we’d rather stay small and senior than staff projects with juniors learning on your budget.
How we think
Four beliefs that shape every project
Craft is a business tool
We build by hand because hand-built is faster, lighter and easier to maintain — not because artisanal sounds nice in a proposal.
Copy beats decoration
The right words on a plain page outperform the wrong words on a stunning one. We invest in the argument before the aesthetics.
Malaysia is mobile-first
Your customers are on a mid-range phone on a patchy connection. Every build is tested there first, and the office iMac last.
Honesty scales better
If a cheaper option serves you better, we say so. Clients stay for years because the advice is straight, even when it costs us a sale.
The team
Who you’ll actually work with
No account-manager relay race. The people below sit in your kickoff and stay on your project to launch.
Adeline Yow
Co-founder & Creative Director. Sets the design and copy direction on every engagement. Fifteen years across agencies in KL and Singapore.
Firdaus Osman
Co-founder & Technical Lead. Architect of every build since day one. Believes boring technology is a feature, not an apology.
Priya Manogaran
UX & Research Lead. Runs the user testing and audits. Has watched more session recordings than anyone should admit to.
Ken Loh
Senior Developer. E-commerce and integrations specialist. The reason our checkouts survive payday-sale traffic.
Aina Syafiqah
Designer. Turns brand systems into interface libraries. Guardian of the guideline documents clients keep using years later.
Daniel Wong
Analytics & CRO. Owns the measurement plans and the monthly numbers reviews. Reports in ringgit, not sessions.